Lakmé presents five D.I.Y. looks with the new Eyeconic shades
Be Eyeconic, everyday!
Mumbai, 10th April 2014: This summer, give your black kajal a break! Let your eyes be the focus as you go Eyeconic in color with five brand new looks from Lakmé. The all new Lakmé Eyeconic in shades of White, Green, Grey, Brown, and Blue let you give a twist to your traditional ‘Black’ eyes, making them look bigger and more dramatic. With the new range by your side, you can go from natural earthy eyes during the day to totally mesmerizing smokey eyes at night.
Each Eyeconic shade by Lakmé is easy to apply and requires zero maintenance, just like your regular black kajal. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.
Created in collaboration with Daniel Bauer, Lakmé Make-up Expert, the five unique looks have been demonstrated through the gorgeous Kareena Kapoor. True to their name, ‘White Intervention’, ‘Divine in Green’, ‘Grey Goddess’, ‘Brown Haze and ‘Bolt of Blue’ will make sure that this summer, all attention stays on your eyes!.
So get set to reinvent yourself every day!
Lakmé Eyeconic White intervention: A dash of white on the waterline creates the illusion of bigger eyes, making it an uber chic look for women who embrace that perfect blend of profession and high-fashion.
Lakmé Eyeconic Divine in Green: A classic winged look that adds a dash of color to your eyes, giving you the perfect refreshing look for an evening out with friends.
Lakmé Eyeconic Grey Goddess: An edgy alternative to black, this new look is charismatic and will make you dazzle at night.
Lakmé Eyeconic Brown Haze: Glam up your evenings with this versatile look that exudes elegance and grace while recreating a soft brown smokey eye.
Lakmé Eyeconic Bolt of Blue: Got a night out? This no fuss liner look will make your eyes look mystical while adding drama to your overall persona.
Grab your favorite Lakmé Eyeconic shade at Rs.250/- from the nearest beauty counter across India.
Scan the QR code to see Kareena Kapoor flaunt these looks:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.