Monday, August 26, 2013

Makeup Master Class by Lakmé Absolute at Lakmé Fashion Week Winter/Festive 2013

Hello Lovelies,
Mumbai, 25
Several outstanding looks for Indian fashion weeks. A first edition of an interactive Master Class series was conducted by Lakmé expert Natasha Nischol, who revealed how to achieve the Lakmé Absolute Royal looks that would stun the audience at the Grand Finale of the Lakmé Fashion Week Winter/Festive 2013. Purnima Lamba - Head of Innovation, Lakmé India, introduced Natasha Nischol on stage and invited her to demonstrate the season’s beauty statement to the audience.
The first ever Lakmé makeup Master Class was initiated by Natasha at The Source, Lakmé Fashion Week Winter/Festive 2013, who welcomed well known actress Sarah Jane Dias as a model for the session. A
short clipping of Sarah Jane Dias, Lakmé’s Digital Ambassador, presenting make-up tutorials for beauty enthusiasts was screened. Purnima Lamba, Head of Innovation, Lakmé India said, “Lakmé has always supported emerging talent through various platforms like Gen Next and Talent Box at LFW. Extending this endeavour, we are proud to start a one-of-its kind Beauty Masterclass for the budding beauty enthusiasts. With the first session by Natasha Nischol, our attempt is to sustain this as a platform from where Lakmé announces the top international beauty trends and decoding them for the Indian audience every season.”
Wearing an Aartivijay Gupta maxi dress, Sarah Jane was glad to be a part of the Master Class and said that she had a lot of fun making the makeup tutorial videos with Lakmé. She mentioned that young girls around the country always have several queries regarding makeup, which Natasha addressed today.
Natasha demonstrated two key trends for the season – Red Lips by Day Look and Red Lips by Night Look, which are Lakmé’s beauty statement for the season. She reminisced about her mother dressing up, which was the beginning of her interest in make-up. She confessed that her first eyeliner and lipstick were coincidently Lakmé products, which she uses even today.
Natasha kick started the workshop by discussing current global make-up trends such as clean matte complexion, statement metallic eyes, futuristic eyeliner, petal/berry stained lips, invisible eyeliner, statement brows, 40’s femininity, 90’s inspired grunge, rock and roll and a statement red mouth.

She then demonstrated the  Red Lips by Day look where a base of Lakmé CC light cream in a beige tone was already applied to Sarah’s face prior to the show. A compact from the Absolute range was used for definition followed by invisible eyeliner which gave the illusion of full lashes and mascara for volume. Natasha followed it by staining Sarah’s lips with light red, after blotting the lip balm that she had put initially to ensure smooth application of the lipcolour. She added a little blush to her.

 August 2013: Lakmé has been a trendsetter for decades and has created cheeks to add a dash of colour and blended it in. A brown smoky eye shadow was applied with an infusion of green, pink and gold metallics along with a hint of eyeliner. Natasha shared a few tips - the more shades one blends in, the longer it stays and also said that she believes in the philosophy of ‘less is more’. According to her, makeup is something to have fun with and that day-by-day Indians are getting out of their comfort zones and experimenting with more colours.

Sarah confessed that fingers are the best way to apply makeup. The  Red Lips by Night look was then taken up by adding highlights to the face with another layer of mascara and further blending in the four shades of the eye colour palette. A deep ‘Milan Red’ lipstick topped off with a ‘Red shine’ gloss was applied creating instant glamour. Natasha said that one should be careful with the amount of gloss that is applied and ensure it doesn’t look over the top.

The look was finished by giving Sarah’s nails a touch of Lakmé’s ‘Scarlet red’ Gel Stylist Nail Colour. Natasha also shared tips for people to select the perfect red according to their skin tone. Sarah Jane Dias thanked Natasha for changing the misconception that red lips are difficult to carry off. Natasha mentioned that one should look after their skin in order to bring about your best. She also shared her personal skin care regime, which consisted of Lakmé bestsellers like Lakmé Clear Pores Facewash and Scrub, Youth Infinity Serum and CC cream.

Sarah questioned Natasha on more secrets to share and she willingly informed the audience that Absolute Eye Duos eye-shadows that can be used wet and dry insures a smudge free technique and can simply be doubled up for eyeliner. The Lakmé Kajal pencil is also an excellent way to create a black smoky eye clubbed in with a tinted foundation. Sarah also spoke about her personal makeup tricks like using Absolute baked blush with lip gloss to get an excellent lip stain.

The session ended with Natasha and Sarah answering queries from the audience after which Sarah posed for photos with the audience and Natasha for a Twitter update. Exciting Lakmé make-up tutorial videos are available on Youtube.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 will be held from August 23 to August 27 at the  Grand Hyatt Hotel, Mumbai. For further information log on to  http://www.Lakmé

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakmé

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