Manish Malhotra inspired by Colgate Visible White presents his collection at the launch
Mumbai, April 25, 2013: Followed the perfect beauty regime for your perfect date next week, but wondering how you will make your gorgeous smile noticeable? Leave your worries behind and try the new Colgate Visible White toothpaste that promises one shade whiter teeth in just one week. Announcing the launch of India’s first of its kind whitening toothpaste today, Colgate, the market leader in oral care creates the beauty segment within Oral Care. Unveiling the product was the newly signed on brand ambassador - Sonam Kapoor. Adding to the glitter, she also walked the ramp at the event for Manish Malhotra adorning his showstopper. Designing the collection especially for the launch of Visible White, Manish’s collection was called The Visible White Beauty collection.
On the occasion, Prabha Parameswaran – Managing Director, Colgate-Palmolive (India)
Limited said, "In the last 75 years Colgate-Palmolive has led the development of the oral care category
in India through relevant innovations and technology. At Colgate our constant endeavor is to cater to
different consumer needs across price tiers with a vast portfolio and relevant product offerings. This
has been the foundation for Colgate being the market leader in Oral Care and the most trusted brand
in the country. Today we introduce yet another innovation - Colgate Visible White, the first of its kind
oral care product in India. It is aimed at creating and growing the whitening segment in the toothpaste
category that is so far undeveloped in India. Colgate Visible White offers whiter teeth in just one week.
It is supported by the advanced science and technology that is behind all of Colgate's oral care products.
We are confident that Colgate Visible White will mark a new chapter in the Toothpaste category in India
& make teeth whitening a core part of the beauty regimen of consumers".
Sonam Kapoor – Brand Ambassador Colgate Visible White said, “I strongly believe that a beautiful
smile makes one more beautiful. With Colgate Visible White I am completely assured about my perfect
white smile that makes me want to smile more each time I face the camera or meet new people.
Promising one shade whiter teeth in one week, Colgate Visible White will give every girl that perfect
dazzling smile to face the world. I am constantly asked what makes stars shine on the red carpet and I
have to share that nothing pulls a look together like a bright beautiful smile.”
Displaying his special ‘The Visible White Beauty’ collection at the launch, Manish Malhotra
said, “Being a fashion icon is not easy. A fashion icon does not just need the right design or the perfect
fit, but also essentially needs to have the right persona. And the right persona comes from grooming,
which is incomplete without a great smile and perfect white teeth. The new Colgate Visible White
encourages youth who are fashion conscious to use a product that will aid the beauty and life of their
teeth which will further enhance their style and boost their confidence. My collection displayed at the
launch is to complement how a perfect dazzling white smile just elevates the beauty of an individual.
Designed for the young and confident shopper who has an eye for fashion, this traditional summer wear
collection is contemporary, simple and chic. Light and breezy, the collection comprises of white designs,
flowing seamlessly with metallic and red combinations.”
Launching Visible White across India, the toothpaste will be available by May 01, within the week at
a price of Rs.79 for 100 gms & Rs.40 for 50 gms. A complete 360 degree campaign encompassing
TV, online, print and outdoor will be activated across the country. In the Colgate Visible White TVC,
Sonam Kapoor is seen talking about how looking good is not easy and it takes effort to look good. She
highlights the importance of visibly white teeth as she walks the red carpet with paparazzi around her.
The television commercial will go on-air by May 15, 2013. The digital campaign will see Sonam Kapoor
and her Style Squad comprising of the beauty and fashion maestros - Manish Malhotra, Clinton Fernandes
and Jatin Kampani talking about the importance of teeth whitening as a beauty regime and engaging
with consumers, on the social media platform.
About Colgate-Palmolive (India) Limited
Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products
with multiple benefits at various price points. The range includes toothpastes, toothpowder,
toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental
therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of
daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal
care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted
Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand
Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012. For
more information about Colgate’s business and products, visit the Company’s website on the internet at