It’s playtime for your pout with Lakmé Absolute Lip Pout

It’s playtime for your pout with Lakmé Absolute Lip Pout

~Go bold, bright and playful with Lakme’s stunning new beauty statement this festive season~

Mumbai, 3rd August 2015: Lending a playful twist to ‘sculpt’, Lakmé is all set to get you pouting this season, as it announces the launch of ‘Lakmé Absolute Lip Pout’ – the definitive beauty must have for Winter/Festive 2015. Inspired by all things playful, this launch will be brought to life by Lakmé’s new range of vivacious lip colors, presented in a crayon format, to bring out the playfulness in you.

This new range of six bright, matte lip-colors and ten crème shades will add the magic of high definition lips to your look. Arriving just in time for the festive season, Lakmé Absolute Lip Pouts in reds, oranges and pinks invite you to have lots of fun with your makeup while promising a high colour- pay-off and long-lasting pout in just one stroke!

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Exploring the realm of fashion fantasy, the new Lakmé Lip Pouts will play muse to internationally acclaimed designer Gaurav Gupta at the Grand Finale of Lakmé Fashion Week – Winter/Festive 2015. With Gaurav infusing his fantastical energy into design, the Finale promises to be an exciting affair with imaginative sculpting as the dominant theme. Daniel Bauer, Lakmé makeup expert, will collaborate with Gaurav to craft stunning runway renditions of playful makeup looks on models with the Lakmé Absolute Lip Pout.

Speaking during the launch of this beauty statement, Purnima Lamba, Head – Innovations, Lakmé India said, “As an extension to the Sculpt statement we introduced last season, we now bring forth a playful assortment of lipsticks that are brighter and bolder than ever before. These high-definition matte and crème lip-colors are specially designed to let you play with your pout in an easy-to-use crayon format. Along with Gaurav Gupta’s style and the vision of Lakmé makeup experts, we look forward to presenting runway renditions of playful, experimental makeup at the Lakme Fashion Week Grand Finale.”

Speaking about Lakmé’s beauty statement of this season, Daniel Bauer, Lakmé makeup expert, said, “This season is going to be all about experimenting with bold colours and having fun with your look. I’ve had a chance to play with some Lakmé Absolute Lip Pout lipcolors and I’m already in love with the color payoff and the shades”

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Gaurav Gupta on his association with Lakmé Fashion Week commented, “Every girl has a playful side to her and this is what I want to celebrate at the Lakmé grand finale. My theme is ‘imaginative sculpting’ and the colors inspired by Lakmé’s new range, Absolute Lip Pout. It’s a vibrant and bolder palette to play with and I’m looking forward to the best ever finale show.”

With its world-class runway showcase and backstage expertise, Lakmé brings the best of fashion and beauty to the forefront every season. The brand along with Gaurav Gupta, will once again reinvent the finale stage at the most anticipated show on 30th August at the Lakmé Fashion Week Winter/Festive 2015.

About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” LFW is organized twice every year. Lakmé Fashion Week Winter/Festive 2015 will be held from August 26 – August 30, 2015 at Palladium Hotel, Mumbai.

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.

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