Lakmé launches Lakme Absolute Drama Stylist Range of Eye Makeup

Add Drama to your eyes this season! 

Lakmé launches Lakme Absolute Drama Stylist range of eye make-up 

Hello Girls,

Mumbai, 14th November 2013: This festive season, accentuate your best features with Lakmé’s new range
of dramatic make-up. Be it stylish soirees or a simple occasion to celebrate, the chic collection comprising of the very unique and smooth Lakmé Absolute Drama Stylist Shadow Crayon and Lakmé Absolute Drama Stylist Shadow Duos will ensure you have a smooth transition into the festive mood.

Adding to its list of innovative, world-class make-up, Lakmé launches the very exciting Lakmé Absolute
Drama Stylist Shadow Crayon, designed to deliver high colour payoff and professional finish. The cutting edge technology behind the product ensures that it glides smoothly and can be worn both as an eyeshadow or an eyeliner. This unique eye wear is easy to use and comes with a smudge proof and crease proof formula for those dramatic eyes.


The product is priced at Rs. 750/- and is available in eight shades including White,Turquoise, Purple, Olive,
Pink, Bronze, Grey and Blue

Lakmé Absolute Drama Stylist Shadow Duos come with an incredible oil-powder formulation that delivers
high colour pay off with intense shading. Crafted for the woman who wants to dramatize her eyes with colour, this professional finish, wet-dry shadow is the right option. The Shadow Duos comes with a fantastic dual application feature which allows you to use the shadow both wet and dry application.

The dry application is the perfect pick to accentuate the eyes with its superior blending quality and velvety
smoothness. The versatality of the product also allows it to be used in wet format to create a bold rich look
to go with the festive season!

The product is priced at Rs. 650/- and is available in four perfectly coordinated shades named – Pink Wink, Blue Shadow, Purple Haze, Lime Time.

Speaking at the launch, Arun Srinivas,Vice President,Skincare & Make-up, HUL said, “The trend statement for this festive season is about rich, royal colors. Perfectly timed to compliment the festive season, Lakmé has launched the Lakmé Absolute Drama Stylist range of eye makeup that provides world class professional finish and helps the evolved Indian consumer to elevate her drama quotient this season.”

Do you have an eye for drama? Then be sure to pick up this new range of Lakmé products across outlets in India.

It just takes a few steps to make your eyes dramatic this season!

 

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
Happy Lakme Shopping
Ciao Radha…

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