Jabong.com and PUMA launches its first ever fashion fitness campaign with Chitrangda Singh

Jabong.com and PUMA launches its first ever fashion fitness campaign “Gear up buddies” with the fit and fabulous Chitrangda Singh!
Hello Beauties,
A unique fashion fitness campaign to search Chitrangda’s fourth work out buddy
*A 4 week long campaign, Jabong.com and PUMA gear up to hunt Chitrangda’s 4th fitness buddy
*For the first time ever, work out gear being changed on a real time basis
*Exclusive PUMA Merchandise will be up for grabs throughout the campaign
*A contest being run simultaneously will let the users post videos and share their fitness stories


New Delhi November 15, 2013:
Jabong.com in association with PUMA today announced their unique campaign “Gear up Buddy” with Chitrangda Singh in the capital. This new initiative aims at promoting fitness in a big way. Starting today, the four week long campaign would culminate at announcing the 4th ‘Buddy’ for Chitrangda. Jabong.com and PUMA, both leaders in their own domain joined hands for this unprecedented initiative to bring to its consumers with an opportunity to showcase various looks on the gorgeous Chitrangda Singh and her 3 buddies.

The campaign will not only have PUMA merchandise up on the website for grabs but will also have other exciting activities to participate in. The chain of events will begin on www.jabong.com/gearupbuddy/  with 3 different fitness regimes running, zumba & cross fit. The activities will be performed by Chitrangda Singh and her 3 fitness buddies – Nupur, Sucheta Pal and Shayamal. These rigorous regimes are described in detail through videos posted on the page and participants will get points by shopping the merchandise, sharing details with friends and family, uploading their work-out videos etc.

The contestants will be entitled to points which will be accumulated on the PUMA fitness board (on the page itself) and the ultimate aim would be to be on the top of the fitness board. The winner will get a chance to work out with Chitrangada Singh herself. There is more in store for the participants as they stand a chance to win exciting goodies from PUMA and Jabong.com. Excited to be a part of the association, Chitrangda Singh, Fitness Ambassador, PUMA India says  “Fashion & fitness are the two words that best describe me! This is the first association which combines both fashion & fitness and I am glad to be a part of such an association. This is one campaign that will bring out the fitness fanatics and will be a platform for me & my 4 buddies to make people fashionably fit. I am delighted to be a part of this great endeavor put together by PUMA & Jabong. She further added “I am glad PUMA’s fitness gear will be available pan India through Jabong.com and all of us could be fashionably fit”

Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are proud to announce the unique campaign with India’s favorite sports brand (PUMA) and Bollywood’s fittest star Chitrangda Singh. Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion. With this association, we give our customers a once in a lifetime opportunity to work out with a bollywood star.”

Isaac John, Head of Marketing, PUMA India said “PUMA and Jabong.com come together for a path-breaking initiative with ‘Gear Up Buddies’ – where fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see PUMA products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts. PUMA’s Fitness Ambassador Chitrangda Singh is the face of this campaign and she really brings to life the idea of working out with your buddies and having fun while looking great.”

A click opens door to fit fashion, that’s the new definition one will discover, nowhere else but at Jabong.com! It’s getting exciting more than ever, when Chitrangda herself comes out calling for her fitness buddies. What would you wait for, log on to www.jabong.com/gearupbuddy and make your way to a fitter, cooler self thats steadfast with fashion too! Gear up! We are everywhere, Facebook & Twitter. Sign up and get started with Gear Up Buddy!

About Jabong.com:
Jabong.com is India’s leading fashion and lifestyle e-store. Jabong.com offers 1000+ brands and more than 1,00,000 products in the offering. With a keen eye on the latest fashion trends, Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories and much more. In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of December 2012 to May 2013, Jabong.com has the highest amount of traffic coming to its site amongst all Indian e-commerce companies.

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