Press Release-New Dove Beauty Facial Cleansers with NutriumMoisture™ Beauty Serum for bouncy and happy skin

Hello Beauties,
Mumbai, July 2013: Cleansing is one of the most basic skincare regimens that every woman follows. However very few realise that cleansing can be a damaging process causing skin to lose moisture, essential proteins and lipids from its surface layer. Dove, the global beauty brand with a rich heritage in cleansing and caring for skin, now brings to you a solution that combines the benefits of cleansing and moisturizing with the new Dove Beauty Facial Cleansers range.

This range is formulated with  NutriumMoisture™  and DEFI (Directly Esterified Fatty Isethionate) that
replenishes facial skin with moisture and nutrients that are lost during the cleansing process, leaving the skin feel bouncy and happy.

NutriumMoisture™, a first-of-its kind technology, addresses the needs of both proteins and lipids by repairing cleansing damage and restoring skin’s natural moisture. The formulation comprises of sodium lauroyl isethionate, a mild cleanser that reduces protein and lipid damage to skin and skin-compatible natural
moisturisers, including stearic acid and glycerine that fully absorbs into skin to replenish lipids lost during cleansing.

The new Dove Facial Cleansers range caters to all skin types and needs. All contain  NutriumMoisture™, which acts as a unique, intense beauty serum by making the skin feel bouncy and happy. This new range comprises of three exciting variants and is available for Rs. 90 (50 g) and Rs 165 (100 g) at your nearest retail outlets



About Dove: The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. Dove believes that beauty – feeling and looking your personal best – is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.

About Hindustan Unilever Limited: Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add
vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and
Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with
brands that help people feel good, look good and get more out of life.

Happy Dove Shopping
By Radha


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