PR Info – Nothing to Hide Lots to Show with New Clear Shampoo Range
Lights, Camera, Action!
There’s Nothing to Hide but Lots to Show with flake free* flocks by CLEAR
Mumbai, June 2013: Have you been succumbing to the ties of hair bands and ponytails, especially when you want to let your hair down and enjoy? Is dandruff the main bane of your life? Banish your hair woes with the new CLEAR anti-dandruff shampoo with unique Nutrium Oil complex. New Clear with Nutrium Oil complex has a ground breaking dual gender scalp nourishment formula for Dandruff free*, healthy hair.
Bringing in a new epoch in hair care, CLEAR is reinventing itself with its new campaign, “Nothing to Hide, Lots to show” which is about having complete confidence in you.
Fortifying CLEAR’s new attitude is none other than award winning actor Ileana Dcruz. Ileana’s ever so confident aura and natural charisma are testament to the Nothing to Hide attitude. Announcing this development, Mr. Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited says,
“At CLEAR, we understand today’s consumers are very discerning of the brands they use for their scalp
and dandruff related issues. New CLEAR with its Nutrium Oil complex content helps contribute to improve the scalp health, boosting your self confidence.”
Talking about the association, Ileana D’cruz said, “CLEAR, HUL’s leading anti-dandruff shampoo has come up with a great campaign ‘Nothing to Hide, Lots to show’. As actors, most of what people see of us is in
high definition; leaving very little scope for an insecure moment. Since I have started using CLEAR, I have
had no reason to have a camera-shy moment. I love the camera even more now that I have ‘Nothing to Hide’.”
New CLEAR with Nutrium oil complex, a ground breaking dual gender scalp nourishment formula gives you the chance to have Dandruff free* hair that feels well nourished and helps to keep your head held high. With the combined benefits of pro-vitamin, minerals and sunflower oil; Clear with Nutrium oil complex fight dandruff at the root and nourishes the scalp** to help eliminate flakes, soothen dryness and repair the scalp** barrier by strengthening its natural resistance.
CLEAR helps you to maintain a well-nourished scalp for beautiful strong hair. Developed by the experts at the CLEAR Paris Institute, this unique technology has been endorsed and recognized by International Academy of Dermatology (IACD).
Say Good Bye to dandruff ridden, unhappy hair…
With CLEAR, you have Nothing To Hide but Lots To Show…
CLEAR Anti Dandruff Shampoo
Complete Active Care
Ice Cool Menthol
Cool Sport Menthol
90ml Rs. 62/-, 200ml Rs. 135/- and 400ml Rs. 245/-
Clear is Unilever’s leading anti dandruff shampoo brand. Since it’s first launch in 1972, in Asia
the Clear formulation has continuously evolved with intensive research and clinical trials
conducted by scientists. With a constant focus on leading edge technology, Clear is pegged as
one of the leading scalp care shampoo.
About Hindustan Unilever:
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company
touching the lives of two out of three Indians. HUL works to create a better future every day.
We help people feel good, look good and get more out of life with brands and services that are
good for them and good for others.