PR Info Say NO to Gaps! The New Dove Intense Repair Range with Keratin Actives

Hello Beauties,

 

Mumbai: 29.05.2013
‘You look exactly the same!’ While it’s great to hear that from someone you haven’t seen in years, you hope they don’t mean your hair. No woman enjoys wearing the same hairstyle day in and day out, much less for years together. We all love experimenting with our hair, whether its various styling products or instruments to make our hair look beautiful. In the attempt to look our best, we end up overlooking the daily damage we put our tresses through.

Knowingly or unknowingly, hair damage is often self-inflicted. A gamut of factors are responsible for damaging hair, not just on a superficial level but from deep within. Constant and excessive exposure to the sun and daily pollution may strip hair of its natural luster, making it weak, dull and lifeless

Self-inflicted activities such as blow drying, straightening, perming, colouring, etc. also leave hair damaged at its core. Continual hair damage at the core leads to damage at the cellular level causing gaps in your hair. This results in recurring hair problems which continue to return in spite of all the efforts women make to keep their hair nourished and damage-free.

Recognizing this need to repair hair damage* at a deeper level, Dove now introduces the new Intense Repair Range with ¼ moisture milk enhanced with the breakthrough  Keratin Actives that goes deep within each strand to reconstruct hair by strengthening it at its core. So now with the Dove Intense Repair range, you can have beautiful damage-free hair that’s strong and resilient to damage. Dull and damaged hair is transformed into shiny and, smooth hair.

Speaking about hair damage, Ms Meena Rajan, R&D Head – Hair Category said, “We all like experimenting with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe damage of keratin. Dove Intense Repair range with Keratin Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making the hair strong and resilient to damage.”

Mr. Srinandan Sundaram, General Manager Hair Care adds, “At Dove, we know that when hair problems keep coming back, it means something is amiss at the cellular level. Signs of hair damage never show up alone. If it’s breakage now then it’s dryness later. The new Dove Intense Repair with Keratin Actives goes deep within each strand to reduce damage up to 100%.*”

It may seem that understanding what causes ‘damage’ is half the battle against it but to win the other half, you need expert-care. So, say no to gaps, with new Dove Intense Repair Range that reconstructs hair at the cellular level making it strong and beautiful.

Say No to damage with Dove!

*Based on lab test with daily use

 

 

 

 

 

 

With Love Radha….

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